Commercial / 2024

Faluplast: DuoContact

A concise vertical product commercial designed to keep the product and its function at the center of the frame.

Faluplast DuoContact product in the Soderman commercialWatch on Vimeo

The project

A product film made for vertical viewing.

The DuoContact commercial focuses on clear product presentation in a compact format. The vertical frame makes the film suitable for mobile-first placements while the camera work and edit keep attention on the physical product.

The project joined writing and production with cinematography and post-production in one direct workflow. That connection allowed the visual approach and final pacing to stay aligned with the original commercial idea.

Explore commercial production